Scottish Grocer & Convenience Retailer

Confectionery

Scotland gets fruity taste of Super Bowl

AHEAD of last month’s Super Bowl in Houston, Texas, Skittles sent former American football star Marshawn Lynch to spread its message in Houston, Scotland.


Marketing manager Dan newell said: “The comical trip highlighted Skittles’ involvement in the event.”
Earlier this year, Skittles put two of its most popular flavours in the same bag to create Fruits and Sours.
Newell said: “We’re extremely excited to combine two of our best performing variants to create a brand new product .”

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