THE firm behind French water brand Volvic has introduced a new flavour to its Touch of Fruit Sugar Free range.
The new variant, Apple & Elderflower was rolled out to Sainsburys in January with other retailers expected to stock the brand this spring.
Apple & Elderflower is available in a 1.5 litre bottle at an RSP of £1, a format which parent firm Danone said is “perfect for sharing during the summer barbecue season”.
The new variant joins Strawberry, Lemon & Lime and Orange in the sugar free range.
Danone has also revived its Touch of Fruit Orange and Peach 500ml variant to the wholesale channel.
The SKU is currently available from Bestway and Booker at an RSP of 70p.