HULA Hoops return to television screens this Thursday (2 March) as part of a new campaign which closely follows the brand’s packaging revamp.
Part of a £3.5m marketing investment, the 30 second clip features adults placing individual hoops on each finger, promoting the strapline “Sorry! I’ve got my hands full”.
The ad will run at peak times across terrestrial and digital channels throughout March with support from digital and social media activity as well as marketing activity at a number of grocers, convenience stores and cash and carry depots across the UK.
Jeff Swan, marketing director at Hula Hoops owner KP Snacks said 2017 will be an “exciting year”, as the firm plans to “heavily invest” in the brand.
“We have a credible track record of driving brand value with targeted, integrated campaigns that incorporate TV, in-store and promotional activity to ensure our brands are visible at every consumer touch point,” said Swan.