Scottish Grocer & Convenience Retailer

Market news

Personal touch

CONSUMERS are being offered the chance to win a personalised KitKat pack in a new on-pack promotion.
For a chance to win consumers must enter a code from their promotional pack onto the special website.
Winners will then be able to upload their own photo as well as personalise text to say whose break it is.  This will then be printed onto a KitKat wrapper and posted out in a gift box which can double as a frame for the personalised product.
Business unit head Haseeb Rahman said: “This promotion taps into the trend for personalisation.
“Promotional packs will be flashed to ensure shoppers cannot miss it in-store.”

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