Scottish Grocer & Convenience Retailer


Extra appeal in less sugar

Posted on by in Milk

In response to consumer demand, Grace Foods has reduced the sugar content in its Nurishment Extra  flavoured milks by 50%.

Head of marketing Nyree Chambers said: “Research highlights that flavoured milk consumers are becoming more discerning.
“Taste and flavour remain very important and they will actively seek out products such as Nurishment Extra which provide a sense of indulgence and a treat as they go about their busy lives.”
The Nurishment Extra 310ml range has also been repackaged and given a resealable lid.
Chambers added: “A key part of Nurishment Extra’s broad shopper appeal is that it’s not just used to quench people’s thirst, but also to alleviate hunger and as a great-tasting source of additional nutrients. This allows for a range of ambient and chilled merchandising options in-store.”

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