Scottish Grocer & Convenience Retailer

Breakfast

Busy breakfasters

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FOOD to go plays a significant part in the breakfast category, says Aryzta Food Solutions. And it says the importance of hot on-the-go breakfast items should not be overlooked.

UK retail commercial manager Vincent Brook said: “We would always recommend having a good selection of hot and cold breakfast items that can be enjoyed on the go.”

With more people eating breakfast outside of the home and many eating on the move, in-store bakery has become increasingly popular.

Aryzta offers a number of hot breakfast items under its Pierre’s banner including a Bacon Roll and Sausage Roll as well as a range of pastries through its Cuisine de France in-store bakery range including Croissants, Danish Pastries and Pain au Chocolat.
Brook said: “Baking little and often helps reduce wastage and it meets consumer demand for fresh products.”
He added: “More and more independent retailers are looking at dual-siting their in-store bakery fixture next to a coffee machine to give added appeal for shoppers looking for an all-round breakfast solution on the move.
“It’s a simple but effective way to boost on-the-go breakfast sales.”

More independent retailers are looking at siting their in-store bakery fixture next to a coffee machine.

Country Choice says around half of UK consumers eat breakfast away from home at least twice a month and they have become more demanding in their on-the-go breakfast choices.
Head of marketing for Country Choice Stephen Clifford said: “Without a doubt there is a long-term trend towards healthier eating and retailers need to ensure their range is kept up-to-date with healthy alternatives.

With more people eating breakfast outside of the home and many eating on the move, in-store bakery has become increasingly popular.

To that end, and to make sure their offer is all-inclusive, it makes sense for them to use lean bacon in the breakfast programme and there is no need for a spread in breakfast sandwiches.”
• More people are visiting cafes and restaurants for breakfast according to Lantmannen. It quotes figures from an MCA report that breakfast share of the market rose from 14.7% to 15.6% in the year to November 2016.
It says retailers have to ensure they have quality ready to eat breakfast products to compete with this trend.
Marketing manager Rachel Shoosmith said: “The Viennoiserie in-store bakery category is currently seeing growth, with a value 8.8% to £92.6m and unit sales up by 11.5% year on year.”
The Lantmannen range includes all butter croissant, almond croissant, pain chocolat, maple pecan lait and cinnamon Swirl.

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