REPORTING that it doubled sales during Easter this year, Ferrero is bringing back its Thorntons Dessert Eggs range for 2017.
The Lemon Meringue, Pecan Pie and Chocolate Fudge Brownie varieties each come with an RRP of £12.
The firm is launching the Thorntons Collection Eggs range with Nut & Praline, Fruit, Toffee, Fudge & Caramel and Mint varieties at £6.
And, for the first time in seven years, Thorntons will be advertised on TV in the lead up to the spring occasions season.
In kids confectionery Thorntons is bringing back Butterfly Milk Egg, Cupcake Milk Egg and Football Milk Egg alongside the Gruffalo Milk Egg, Harry Hopalot Milk Egg and the Harry Hopalot White Egg.
Ferrero is also bringing back Kinder Joy for Easter 2017 saying that it recorded sales in excess of £5.3m last time.
• Belgian chocolate and confectionery specialist House of Sarunds is predicting a rise in sales of artisan decorated eggs for Easter 2017.
Managing director Peter Martin said: “The supermarkets have captured the value end of the market with price-driven deals that make it impossible for independent retailers to compete.
“So instead of getting into a price war, our advice is to stock premium lines from artisan suppliers which are not routinely available elsewhere.”
Sarunds recommends displaying Easter lines, covering all price points, immediately after Valentine’s Day.