Prepare for the new generation

E-cigarettes manufacturer Blu was one of the first to unveil its EUTPD2 compliant range, pictured above.
E-cigarettes manufacturer Blu was one of the first to unveil its EUTPD2 compliant range, pictured above.

UNDER UK law that follows the EU directive known as EUTPD2, from 20 May 2017 it will be illegal in the UK to sell non-compliant vaping products. And it will be the retailer’s responsibility to ensure they aren’t selling products that don’t comply with the new rules.
“The vaping market is booming with a retail sales value of £168m and showing an 18% increase on sales last year but it’s going to see a lot of change over the next six to nine months as the next stage of the EUTPD2 legislation comes into effect,” said Jennifer Roberts, VP of customer marketing at Blu.
“One of the key aims of the EUTPD2 legislation is to improve product quality and safety across the market, which is good news for the market and for consumers. However, with the onus now on retailers to ensure they only stock and sell fully compliant products by May next year, it’s crucial they start planning now to ensure they have enough time to sell through old stock ahead of the deadline.”
Blu recently announced the launch of its next generation of EUTPD2 compliant vaping products, including the Blu Pro Kit, Clearomiser and range of e-liquids.
A six-page retailer guide has also been produced, offering key advice on the vaping market and forthcoming legislation.