CANDY brand Mentos is turning children into life coaches in its latest advertising campaign.
In the TV ad children help adults to make new connections by following the simple way kids connect with each other.
Senior brand manager Claire Powley said: “The new TV campaign will reach millions of UK 16 – 34 year olds and with the extra digital support for the new sharing bags, the Mentos Mentors campaign really will be hard to miss.
“It’s an exciting time for Mentos, with the launch of the new sharing bags complementing our ambition to encourage consumers to connect by sharing their experiences and their confectionery.”
The new Mentos sharing bags are available in Mentos Mint Mix, which combines Mint and Spearmint, and Mentos Fruit Mix varieties.