Soft Drinks brand Vimto is teaming up with confectionery firm Gardiners of Scotland to launch Handmade Vintage Vimto Fudge, just ahead of the Christmas season.
Available now to independent retailers, the new fudge is packaged in two formats, a carton and a tin intended to be sold as a gift product.
Helen Hartley, Vimto brand licensing manager, said: “This is a hugely exciting launch for the brand as it not only propels Vimto into a new sector but allows us to offer a product that will appeal to a broader age range of consumers.
“Both formats will be available all year round, but have launched just in time for the Christmas gifting season.
“There is a real and growing demand for traditional sugar confectionery and Vimto Fudge cleverly caters to this by utilising the brand’s heritage as a familiar flavour consumers will remember from their childhoods. The premium tin can easily be kept once the fudge has been eaten and used as a decorative item or as storage for lovers of all things vintage.”
