HOVIS Best of Both has teamed up with big budget animated film Trolls and is offering consumers the chance to win a family holiday to Los Angeles in an on-pack competition.
Marketing director Sharon Baraclough said: “The Trolls movie is a perfect fit for Hovis Best of Both with its family-friendly appeal.
“We are supporting the launch with a digital and sampling campaign to ensure the collaboration is unmissable.
“Hovis is an essential part of any bread and bakery category and we are confident the prize on offer will attract new shoppers to try our new, softer Best of Both loaves.”
The promotion and competition will feature on 8m loaves throughout the UK.
