Milk Tray man back on the box

cadbury-ad-milktray_stills-115_1FIRE fighter Patrick McBride was selected from 20,000 hopefuls to become the new Cadbury Milk Tray Man.

And he was taken to the Mongolian steppes to feature in the brand’s return to TV.

The new ad features a golden eagle hunter, Mongolian tribesmen and stampeding yak and ends with Patrick delivering the Milk Tray box to a lady in a yurt.

Patrick said: “I loved the whole experience from the initial ideas to going to Mongolia and filming the ad.”