Kerrymaid Buttery, Kerrymaid Spreadable, Kerrymaid Sunflower Light and Kerrymaid Olive all feature prices prominently displayed on their packaging.
National account manager Sally De’Ath said: “The launch comes as research shows that the butter, spread and margarines category is now worth £1.25bn.
“More than three quarters of UK households buy in this category and our research shows they are looking for quality at competitive prices.”
De’Ath added that buttery and spreadable products make up 50% of
the category but healthier options such
as olive oil and sunflower light are growing.
Kerrymaid Buttery and Sunflower Light are price-marked at £1.49 and Spreadable and Olive Oil are both marked at £1.69.