Shake up for low-carb drinks

AtkinsATKINS has repacked its shakes, said to contain 85% less carbohydrates and 93% less sugar than regular strawberry or chocolate flavour drinks, in a bid to make them ideal for on-the-go consumption.
Brand manager Mia Gambrell said: “With recent advice on dietary guidelines on fat and sugar consumption prevalent in the news agenda, we want to make sure we are offering products that cater for individual needs and tastes.
“In line with this, we have revamped the Atkins range with modern, sleek packaging to ensure our products are easy for on-the-go consumption, to fit in with consumers’ increasingly busy, active lifestyles.”
The Atkins low carb, low sugar range includes bars, shakes, crackers, cereals and pasta.
Gambrell added: “From the New Atkins Nutritional Approach, each shake also contains 15g of protein, so they can be enjoyed while maintaining a healthy, balanced lifestyle.”