REFERRING to a Mintel snacking report, Nakd says 40% of consumers are switching to healthier snacks.
It also reports that with sales amounting to £31m following growth of 56% it is out-performing the total healthier biscuit category which it says is only growing at 1%.
Marketing director Marina Love said: “In 2015, 71% of Nakd’s total brand growth was incremental to the category when market penetration rose by 38% and the number of existing category shoppers adding Nakd to their repertoire increased by 39%.”
She said recent figures have values sales of ‘free-from’ food products at £0.6bn.
As well as its range of Nakd bars, the brand now features bite-size Nakd Bits, Infused Raisins and Nakd Nibbles, snacks made of fruit and nuts.
