IN-STORE bakery is one of the top-performing sectors in convenience retailing according to Aryzta Food Solutions. And it can add a wow factor to a store’s efforts to sell breakfast and other meals to go.
Aryzta’s head of retail UK, Aoife Kenny said: “Bakery is already the second most frequently bought category in convenience and, even more importantly, in-store bakery shoppers spend over 70% more in-store than average symbol shoppers and on average buy at least two more items, highlighting the benefit of offering customers freshly-baked goods.”
Kenny added that more independent retailers are siting their in-store bakery fixture next to a coffee machine to appeal to shoppers looking for breakfast on the move.
• Country Choice says its research into breakfast shows most consumers want to eat on the go. Marketing manager Emma Hunt said nearly two thirds of adults visit a grocery outlet for breakfast to go at some point so it is a massive opportunity.
