A new zero in energy range

BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy drinks have driven a year on year increase of 13% in the category.

ROCKSTAR 500ML GUAVA ZERO 99P CAN HI RES
Barr aims to build on those increases by adding Punched Guava flavour in a 500ml can to its Pure Zero range.
Troy said: “The low-calorie energy market is currently worth £47m and is growing at 14%.
“By introducing Punched Guava we are giving retailers an added opportunity to profit from this sector.”