2016 sees one of Scotland’s biggest-selling beer brands McEwan’s celebrate its 160th birthday.
The brand team reckons original brewer William McEwan would be delighted to find that today McEwan’s Export is the biggest selling ale in the Scottish off-trade, that McEwan’s Champion Ale is the second-biggest selling premium bottled ale in Scotland, and that McEwan’s is one of the fastest-growing ale brands in Britain.
The birthday will be marked by a party in Edinburgh, consumers will have the chance to win a special commemorative glass and the birthday will also feature in major social media activity and in McEwan’s music sponsorship activity.
