2015 is the first Christmas for Glen’s Platinum Vodka the premium stablemate to Scottish take-home’s most valuable Scottish alcohol brand, and the UK’s second-biggest selling spirit, Glen’s Vodka.
And last month, just ahead of the main festive selling season, brand owner Loch Lomond Group announced a new partnership with singer-songwriter and former member of Westlife Brian McFadden.
The new tie-in is designed to promote Glen’s Platinum to a wider audience, in the UK and internationally. The firm says the brand will also strengthen links with both the off-trade and on-trade as it promotes Glen’s Platinum as an affordable luxury, high-quality vodka.
Glen’s Platinum, a premium grain 40% ABV vodka, will be promoted in conjunction McFadden’s upcoming live shows in the UK and Ireland and fans will be given the opportunity to win concert tickets and meet Brian in person through activity running on Glen’s Vodka’s social media channels.
Bruce Davidson, business development director at Loch Lomond Group said: “We’ve developed Glen’s Platinum as a brand that delivers on taste, smoothness and still offers great value to our customers and Brian is just the partner to help us get the message out there.”
