Captain set to deliver online

Captain Morgan

CAPTAIN Morgan has teamed up with Buzzfeed to promote its white rum.
The campaign will also run on television and on other digital platforms.
Head of Captain Morgan marketing for Western Europe Claire McQuattie said: “The adverts have been designed to deliver the clear message that white rum has a new captain, a captain with irreverent charisma.”
She added: “We will re-ignite and add excitement to the category.”