Despicable characters iced

Despicable-MeCHARACTERS from family filmĀ  Despicable MeĀ  are to feature on the latest products from Icefresh Foods.

The ice cream lollies in the shape of Minions and push-up ice lollies are being launched to coincide with the release of the latest film in the series this summer.

Brand manager at Icefresh Scott Wilson said: ā€œOver the years we have built up a great portfolio of own-label and branded frozen desserts and have had a great amount of success.

ā€œWe have a series of character ice cream lollies including Star Wars, Hello Kitty and Peppa Pig.

ā€œWe want to keep developing our licensed offering and Despicable Me will be a welcome option.

ā€œWeā€™re looking forward to working with such a well-loved brand, especially with the upcoming Minions film.ā€