New routes to the stars

BEER and cider supplier Heineken has updated its Star Retailer merchandising and incentive scheme, after  receiving retailer comments  from HIM research.

Star-retailer

For the first time Star Retailers will earn cash rewards which can be awarded instantly by the sales team and extra rewards can be earned for off-shelf displays and data  sharing.

The firm says its ‘Three Steps to Profit’ advice, available at www.starretailer.co.uk, can increase cider and beer sales by at least 12% and sales value by £5,500 per average store per year.