SAN Miguel has entered the alcohol-free beer category with the launch of two varieties.
San Miguel 0.0% is available in Tesco, Asda and convenience stores.
San Miguel 0.0% Limon will launch into Asda and convenience stores in March.
Director of brand insight at Carlsberg UK David Scott said: “San Miguel 0.0% is the first Spanish lager with 0.0% alcohol.
“Available in a 330ml bottle, it maintains all the flavour, freshness and quality of alcoholic beer.
“San Miguel 0.0% Limon, available in a 330ml slim-line can, is an alcohol-free lager with real lemon juice.
“Research suggests that alcohol-free beers will play an important role in attracting different demographics into the beer category in the future.”
