THE biscuit category, says Mondelez International, is worth £171.1m and is the third-most impulsive category in impulse channels.
The company suggests time-poor consumers are seeking formats for consumption on the go. And that has led to growth, it says, for brands like Belvita for on-the-go breakfasting and Oreo, Barny and Ritz for snacking.
Belvita has both a 50g portion pack as well as an exclusive format for the convenience channel both aimed at on-the-move shoppers.
Oreo is available in a range of
formats, including Oreo two-biscuit snack packs – launched last year. And last summer Mondelez launched snack-sized Ritz Breaks crackers.
