Italians start tomato invasion

MuttiITALIAN tomato brand Mutti is launching its premium passata, puree and tins in the UK. Mutti, the top seller in Italy according to IRI research, will be distributed by RH Amar.
“With a record of supporting growth with eye-catching marketing throughout the globe, Mutti is well placed to make an impact in the UK market,” said RH Amar brand manager, James Amar.
“The UK’s canned tomatoes category is worth £236m and we believe Mutti can drive further growth with its fantastic range of authentic Italian tomato offerings.”