Scottish Grocer & Convenience Retailer

Summer Drinks

Midori offers sunny beauty gifts

Posted on by in Summer Drinks

MidoriMELON liqueur Midori has a summer promotion to help female customers look their best for the hotter months.
The brand has joined up with Model’s Own to offer prizes including a hamper of beauty products and a limited-edition set of My Midori green nail varnishes.
Brand manager, Nick Barker, said: “This is set to appeal to our target customers, who we know enjoy a pamper night in with a cocktail just as much as a night out on the tiles.”
The promotion runs at grocery outlets across Scotland until September.
It is timed to tie in with the brand’s busiest sales period. “During the summer months Midori witnesses a spike in sales as friends get together for a night-in experimenting with different drinks they might have enjoyed on a night out or on holiday.”

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