Barny on the way

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MONDELEZ International’s children’s biscuit brand, Barny, is coming to the convenience sector.

The confectionery giant is launching the sponge snack in a new 30g pack – designed for on-the-go snacking – exclusively for independents.
Barny is, says Mondelez, already the number two brand in children’s biscuits according to Kantar, with 7% penetration.