SKYCIG, which claims to be the UK’s leading electronic cigarette brand, will become blu eCigs this month. The company has been bought over by Lorillard Inc, owner of the best-selling American brand, blu eCigs.
The British product will now use the same pack design, branding and marketing as the American version. The rebrand will be promoted with a £20m marketing campaign.
The blu eCigs UK range will include rechargeable kits, cartridge refills, disposable e-cigarettes and chargers. The flavours will stay the same: Classic Tobacco, Tobacco Gold, Rich Tobacco, Menthol, Vanilla, Cherry, Cinnamon and NRG.
