PLAIN packaging has failed to cut smoking in Australia, according to a study conducted by international consulting firm London Economics.
It also found that a rise in illicit trade and the emergence of black market “branded” packs.
Eoin Dardis, director of corporate affairs for Philip Morris, said: “Plain packaging in Australia has not reduced smoking rates and has had no impact on youth smoking prevalence. Consumers aren’t smoking less, they are just buying cheaper alternatives like roll-your-own cigarettes or turning to branded packs available on the black market.”
