The new portfolio includes eight SuperValu fresh meat lines and four Made Easy lines; a new own-brand range for Londis that offers semi-prepared fresh meat products for the shoppers looking for a “meal for tonight”.
The fresh meat lines and the semi-prepared lines with the exception of those containing chorizo feature 100% British meat.
The eight SuperValu meat lines are in round-pound, price marked packs (all RSPs £3-£5).
Point-of-sale material developed to promote the range includes posters, header cards, barker ears, hero product barkers, shelf strip and self-adhesive backers.
Londis has also developed a set of ‘Fresh Top 10 Tips’ for daily routines and for ranging and merchandising.
The full range is now available for Londis retailers to order.