Added to the list – Biscuit firm expands availability

Susanna Lloyd,left, Asda Regional Buyer Scotland and Northern Ireland, and Louise Creevy, right, national account manager Border Biscuits, in Asda with the newly listed Border Biscuits lines.
Susanna Lloyd,left, Asda Regional Buyer Scotland and Northern Ireland, and Louise Creevy, right, national account manager Border Biscuits, in Asda with the newly listed Border Biscuits lines.

LANARK-based based Border Biscuits has won a number of nationwide listings for its expanding biscuit portfolio with supermarket firm Asda.

From June, over 300 Asda stores throughout the UK began stocking an additional six varieties from the Border Biscuits range.
The new listings include: Real Fruit Shortbread; larger sharing packs; Deliciously Different Lemon Soufflé biscuits; and classic recipes including Butterscotch Crunch and Milk Chocolate Viennese.
Border Biscuits has worked with Asda since 2004. Originally listing the Classics range, Asda has gradually extended the in-store portfolio to include Border’s Deliciously Different and Oatrageously Tasty ranges. The six new varieties now join the best-selling Dark Chocolate Gingers and Strawberry and Cream Shortbread in Asda.