CREATING gummy sweets that can be enjoyed by everyone, regardless of religious and dietary restrictions, was the aim when Melissa Burton founded Goody Good Stuff. The sweets contain no gelatine, gluten, nut, soya or egg and are even fat-free.
Bright branding is intended to take the treats beyond the free-from shelves. “If the packaging is created with a niche market in mind, it may suggest to other consumers that it isn’t for them,” said Burton. “Free-from products should embody enjoyment of eating.”
