Active types the target

COCONUT water’s hydrating properties make it a perfect drink for active types during summer, according to American brand Zico.

COCONUT water’s hydrating properties make it a perfect drink for active types during summer, according to American brand Zico.

Manager Shane Angus, launching the brand’s marketing campaign – slogan ‘Everyday Active’ – said: “Coconut water is appealing to those with a busy modern lifestyle. Zico is aimed at health-conscious consumers who live an active, natural life.”