DOVE has a new marketing push, called the Beauty Spot campaign, to help women identify their favourite body parts.
The £1.5m initiative includes an in-store promotion and TV ads with the tagline: “Together we can change how women see beauty.”
Dove’s marketing manager Nick Wilcher said: “Internal research has revealed that only 1% of UK women would describe themselves as beautiful. This campaign aims to increase this number and drive incremental sales into the category by demonstrating the brand’s commitment to celebrating real beauty.”
