SOFT drinks firm Calypso offers a wide range of freeze-drinks for summer. And this year the list will feature several new lines at a time, says Calypso, when the freezeables category (products that can be frozen at home by consumers) continues to grow.
The firm says the products’ convenience and affordability appeal to consumers looking for an everyday treat.
The fact that they can be displayed at ambient temperature helps retailers, as it gives flexibility to carry stock as they run short of valuable freezer space.
The company’s 2013 range of Jubbly ice lollies, Mr Freeze and licensed freezepops include Disney’s Mickey & Friends – with a sugar-free 40 x 20ml pack of freezepops available in cola, orange, raspberry, lemonade, and strawberry.
Also available is Marvel Heroes – Disney – sugar-free freezepops in cola; orange; raspberry; lemonade; and strawberry flavours in a 20 x 45ml pack. Scooby Doo – Warner Bros – uses natural flavours and is available in 20 x 45ml packs.
New to the Calypso, Jubbly ice lolly range. Lemonade Jubbly will be available from this month, and the Cherry Jubbly has become a permanent part of the range after a successful season last year.
Image – Lemonade Jubbly will be added to the range this month, and the Cherry Jubbly has become a permanent part of the Calypso Jubbly collection.