Plastic reused – Ecover plan world’s first

GREEN brand Ecover, has unveiled plans for the world’s first fully sustainable and recyclable plastic packaging, to be introduced in 2014.

GREEN brand Ecover, has unveiled plans for the world’s first fully sustainable and recyclable plastic packaging, to be introduced in 2014.

The new material is made from sugarcane and plastic fished from the sea by fishing communities. It will be promoted via a summer art campaign.