Edible deco by Dr Oetker

FOLLOWING the success of its edible flower cake decorations – which sold nearly £1m last year – Dr Oetker is launching a range of wafer butterflies for cupcakes and sponges.

FOLLOWING the success of its edible flower cake decorations – which sold nearly £1m last year – Dr Oetker is launching a range of wafer butterflies for cupcakes and sponges.

To reinforce the home-baking message, the company spent £6m in media support in the run-up to Easter.