Secret of Barr’s success? Plenty of bottles

PACK size is the key to maximising bottled water sales, according to AG Barr.

PACK size is the key to maximising bottled water sales, according to AG Barr.

Its brand, Strath-more, grew 10% year on year in the Scottish impulse market according to Nielsen Scantrack. Barr puts this success down to being the only brand to offer a full range of glass, PET and flavoured water.
The company recommends stocking a variety of formats to suit different customers. On-the-go packs appeal to children and adults. Sports cap packs draw in active consumers and people who drink a lot of water need large take-home packs. For special occasions, there are premium glass packs in a variety of pack sizes.
Adrian Troy, AG Barr’s head of marketing, suggests adding flavoured water, which was pioneered by Strathmore over 20 years ago, to the stock mix.
“Strathmore Twist, a Scottish water with natural fruit flavour, has appeal for people of all ages,” he said.