Tag: Perfetti Van Melle
Mentos opens up to sharing
Perfetti Van Melle is set to grow the opportunity for confectionery sharing as the firm rolls out new Pouch Bags sharing packs across the Mentos brand.
Fruit-tella Sticks to expansion with Berries & Cherry
Global confectioner Perfetti Van Melle has expanded on the Fruit-tella Berries & Cherry variant with a new on-the-go Stick format pack.
Mentos bursts with flavours
Perfetti Van Melle aims to drive consumer engagement with the Mentos brand with the launch of its new Discovery sweets, which feature 14 different flavours.
Making the most of sugar confectionery
The sugar confectioney category remains one of the biggest drivers of impulse decisions for convenience store shoppers – and retailers should capitalise by having a good variety, says Perfetti Van Melle.
PVM has valued advice in good value
Perfetti Van Melle offers retailers tips on how to drive up confectionery sales over the festive period with a strong stock of PMP options in store.
Perfetti Van Melle has a sweet match for missions
Confectionery giant Perfetti Van Melle has recommended retailers to keep the sweets section well varied to help match different shopper missions.
Perfetti Van Melle is building up the sweet options
Perfetti Van Melle aims to help convenience retailers grab consumers attention in store to help drive impulse sales for confectionery.
Consumer choice across the market
Shoppers have made their call on their favourite products for 2023, bringing retailers plenty of opportunities to stock up on some popular choices for stores.
Curious new launch
Perfetti Van Melle (PVM) brand Fruittella has expanded into the jelly category for the first time.
Making the deal sweeter
Purse strings are getting tighter this year but retailers can still drive up some sales, according to sweets giant Perfetti Van Melle (PVM).
Sweet hopes for sour gum
Confectionery giant Perfetti Van Melle (PVM) has launched Mentos Sour Gum in response to the increasing popularity of the sub-category.
More minis to go for Mentos and Smint
Confectionary giant Perfetti Van Melle has introduced new formats for two of its most popular brands Mentos and Smint
Preparation breeds seasonal success
Confectionery still king at Halloween as shoppers stock up on seasonal treats early, ahead of a likely increase in children going door-to-door post Covid
Display, range and embracing change
SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.
Office return drives gum growth
THE return of office working has had a positive impact on gum sales, according to Perfetti Van Melle, following a decline in performance under Covid restrictions.
Squeezing in a berry
PERFETTI Van Mella (PVM) has added some berry punch to its Summer Fruits sticks and sharing bags SKUs.
