Tag: Fruittella
Fruit-tella Sticks to expansion with Berries & Cherry
Global confectioner Perfetti Van Melle has expanded on the Fruit-tella Berries & Cherry variant with a new on-the-go Stick format pack.
Fruity soft drinks are flavour of the month
Two soft drinks companies have been highlighting some of their fruity offerings that retailers might want to consider stocking.
Perfetti Van Melle has a sweet match for missions
Confectionery giant Perfetti Van Melle has recommended retailers to keep the sweets section well varied to help match different shopper missions.
Perfetti Van Melle is building up the sweet options
Perfetti Van Melle aims to help convenience retailers grab consumers attention in store to help drive impulse sales for confectionery.
Curious new launch
Perfetti Van Melle (PVM) brand Fruittella has expanded into the jelly category for the first time.
Making the deal sweeter
Purse strings are getting tighter this year but retailers can still drive up some sales, according to sweets giant Perfetti Van Melle (PVM).
Display, range and embracing change
SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.
Squeezing in a berry
PERFETTI Van Mella (PVM) has added some berry punch to its Summer Fruits sticks and sharing bags SKUs.
Eco friendly fruity look
Perfetti van Melle has unveiled new-look packaging for Fruittella, which has sustainability at its core
Staying home is big business
Brands weigh in on lockdown trends and their effects on the big night in
Variety key to success
OFFERING as wide a range of products as possible is the best way to make a success of Halloween, according to the owner of Fruittella and Chupa Chups .
Reduced sugar can bring sales
FRESH from kick-starting the year with the launch of sugar free and reduced-sugar variants of Fruittella, Mark Roberts of Perfetti Van Melle has suggested...
The sweet impulse
Confectionery is one of the most important PMP categories for retailers, says Perfetti Van Melle, with 68% of stores already stocking PMP sweets.
Trade marketing...
Adapt to demand
New products planned to add excitement to sugar confectionery in 2016 as manufacturers react to consumer trends.
SHOPPING habits are changing and retailers are having...
