Scottish Grocer & Convenience Retailer

Sports and energy drinks

Keeping the calories off

VITAMIN drinks firm Vithit has calories in its cross hairs, as consumers increasingly shun sugar-loaded drinks

Sugar losing out to trends

IN a bid to become more aligned with current health and category trends, Red Bull has expanded its range of sugar free drinks.

Knock-out campaign

HEAVYWEIGHT champion Anthony Joshua has come out punching for Lucozade Sport as part of a new marketing campaign for the brand.

Two big monsters

COCA-Cola European Partners has extended its energy range with the launch of two new Monster flavours

Size matters in drinks aisle

Packs, tax and lower sugar PACK size is a vital consideration in the purchase decisions of Scottish energy and functional drinks consumers according to two of …

Energy brand cuts sugar ahead of tax

THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost

Game on

Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special

High energy, low in sugar

ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed. Energy drinks are no …

Get more varieties

AS consumers become more aware of the health benefits of staying hydrated at all times, the market is opening up for drinks that deliver daily doses of …

Plain packs take first steps

BOOST Drinks is launching its flavoured milk drink in plain pack exclusively for

A Himalayan recipe for energy

A new energy drink crafted to a traditional Himalayan recipe is being promoted as the all-natural answer to consumers’ sugar

Building the buzz

The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red

Game on for retro drive

NUTRITIONALLY-enriched milk drink Nurishment is going retro with the launch of #OLDSKOOLNEWCOOL, its biggest-ever social media

Campaign thrives with Idris

Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year. The new campaign …

Time to level up

With an explosion of new brands, variants and sizes in recent years, the energy drinks market offers a huge amount of choice to consumers – but which offer …

What’s shaking?

Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising to 42% of men aged …