Scottish Grocer & Convenience Retailer

Sports and energy drinks

Campaign thrives with Idris

Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year. The new campaign …

Time to level up

With an explosion of new brands, variants and sizes in recent years, the energy drinks market offers a huge amount of choice to consumers – but which offer …

What’s shaking?

Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising to 42% of men aged …

Going green for a bite of the market

GREEN Apple Sugar Free is the latest variant to be added to the range from energy drink brand Carabao. The launch of the new variant coincides with the …

Glucose hit in a flat pack

COCA-COLA European Partners (CCEP) is aiming to bring something different to the energy market with the launch of Monster Hydro, a non-carbonated energy drink. …

High-octane promotion

RACING fans are being given the chance to ride along with Formula 1 world champion Lewis Hamilton as part of a new promotion for Monster Energy. Launched this …

Sell some sunshine in a bottle

More Drinks, the firm behind the Get More Vitamins range of functional drinks, is launching a larger 1-litre and 4-pack format which the firm reckons is ideal …

It’s got to be sugar free for energy

A growing number of consumers are looking for lower calorie or even sugar-free options when reaching for an energy drink, AG Barr has claimed. Quoting figures …

Toughing out a new campaign

Mud no obstacle for protein brand Functional protein drink brand For Goodness Shakes has joined forces with obstacle events series and active lifestyle brand …

Category in good health

Firms see bright future ahead Every category has its moment and for functional and energy drinks, that moment could well be now. With sales in growth and …

Retailer support rolls out

BOOST Drinks is rolling out a raft of support for retailers to back the launch of the firm’s new functional energy variant, Protein Boost. The energy drink …

Form is great, function sells

Consumers want more from drinks Refreshment may still be at the heart of any decent drinks offer, but today’s consumers seem increasingly demanding when it …

New look creates growth

LANDMARK Wholesale has given its own-brand sports and energy drinks brand LSV Isotonic a new look. Senior trading controller Jon Burton said: “LSV Isotonic …

Repackaged for convenience

CONVENIENCE stores were firmly in the thinking of the team behind Overhang when they repackaged the drink they call a natural pick-me-up. The smaller 250ml …

Added energy in independents

Energy drinks have been a huge success for convenience retailers and a number of other types of functional drinks have made progress in recent years. But, at a …

Market looks for lighter options

CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European …