THE latest flavour from Peperami has joined the brand’s range of 79p price-marked single sticks.
Classic Beef joins Original, Hot, Firestick and Tex-Mex in the range.
And the brand has created new shelf-ready packaging to help all of its products stand out on shelf.
It says the new designs enable retailers to merchandise Peperami in three ways. Pavan Chandra from the marketing team said: “When positioned vertically they maximise pack visibility, when positioned with the wide side in front it achieves strong case standout or if shelf space is limited they can be positioned short side in front.”