Scottish Grocer & Convenience Retailer

Soft drinks

Juice the answer at breakfast time

Posted on by in Soft drinks

Chilled fruit juice generates 60% of total juice sales, says Pepsico, and, quoting Nielsen research, it says sales are currently growing at 1.7% with sales in the impulse channel doing even better and growing at 2%.

Quoting research that says Britons now spend £76m eating breakfast out of home every day, Tropicana has launched the Morning Boost range of smoothies.

And in c-stores, it says baskets containing chilled juice are worth 14% more than the average basket.
Of its own brands, Pepsico says in the year to February within independents and symbol stores Tropicana sales grew by 3.1%, Naked sales were up by 8.7% and Copella recorded an increase of 13%.

Tropicana has recently expanded its portfolio with the launch of Tropicana Morning Boost.
The Morning Boost smoothie is a combination of fruit juice, fruit purée and cereals.
It is available in three flavours in a 750ml bottle for an RRP of £2.99.

The Orange, Banana & Mango variety also comes in an on-the-go 330ml bottle for £1.99.
Brand manager Sophie Giraudel said: “Brits spend £76m eating breakfast out of home every day and Tropicana is introducing a totally new offer for the brand.

“The launch of Morning Boost is set to help retailers capitalise on the growing trend for convenient breakfast top ups and meet shoppers’ emerging morning habits.”
A promotion featured on packs of standard Tropicana is offering consumers the chance to collect seven different glasses.

Set to feature on over 20m packs, the Little Glass offer is running until August.
To claim a free glass, shoppers need to purchase three Tropicana promotional packs and enter their details online.

Giraudel said: “We believe this offer is a fun way to reinforce our messaging that one glass serves as a convenient and easy way for people to get important vitamins, minerals and one of your five a day.”
She added that Pepsico research found that in the impulse channel Tropicana Not From Concentrate has a 32% share of the category and is growing at 2.5%.

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