A drink first produced in 1896 is among the latest adult soft drinks to hit the market.
Lurvill’s Delight is a botanical soda originally created by twin brothers from the Rhondda Valley in Wales, and profits made from the original drink were used to pay for 150 coal miners and their families to emigrate to the United States.
Now, it’s being made again in Wales by new owner Dave Steward.
Until recently Steward was managing director of Proximo Spirits UK, the distributor of Bushmills, Jose Cuervo and The Kraken Rum. He is now aiming to create a hit in the adult soft drink market with Lurvill’s.
Steward said: “Every spirit brand I’ve been involved with has shaken up established markets.
“Lurvill’s Delight is a brilliant adult soft drink and we’re looking forward to creating similar disruption with it. It’s great to have a drink that isn’t just another new soda or cola with no history – there’s an amazing heritage and some fantastic stories behind this one.”
The dry, sparking drink is made from natural ingredients including rhubarb, nettle, dock leaves and juniper berry extract and has no artificial flavours, colours, preservatives or added sugar.
A 330ml bottle comes with an RRP of £1.89 and its launch is to be supported by a specialist brand marketing campaign.
