Scottish Grocer & Convenience Retailer

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Sykes is back on the beer

Posted on by in Market news

Melanie Sykes has filmed a new campaign for Boddingtons 20 years after she first appeared in the beer brand’s adverts.

She said: “The first ad was life changing. It marked the end of a modelling career and introduced me to TV presenting.

“I am very proud of the ads and I know they hold a lot of nostalgia for many people.”

AB InBEv marketing director Nick Robinson added: “Melanie and Boddingtons have always been the perfect match and we’re delighted to be bringing them back together.”

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