Scots taste going posh

Scottish consumers are buying more upmarket ice cream than ever before, says Mackie’s of Scotland. And it says this means budget and often non-dairy tubs are in decline.

Product development assistant Katie Cummings shows off some of the varieties that help Mackie’s sell 11m litres of ice cream a year from its Aberdeenshire base.

Commercial director, Stuart Common, said: “Data from Kantar Worldpanel has revealed that the premium ice cream market in Scotland is growing ahead of the rest of the UK at  2.1% total market share.”

Mackie’s says the research shows that 66% of the population now buy premium ice cream, purchasing it six times a year and spending on average £2.65 per litre, adding that sales of standard ice cream have plummeted by 10%.

Common said the recently launched Mackie’s Scottish Tablet ice cream has already overtaken traditional favourites such as strawberry and chocolate for popularity.