Scottish Grocer & Convenience Retailer

Sports and energy drinks

Retailer support rolls out

BOOST Drinks is rolling out a raft of support for retailers to back the launch of the firm’s new functional energy variant, Protein Boost.

The energy drink producer is offering retailers a host of new Protein Boost branded point-of-sale materials including A2 and A4 posters, shelf takers and wobblers.

Boost strategy director Kirsty Birks said the launch of Protein Boost was a “very exciting piece of new product development” for the firm.

“While the health and wellbeing agenda has continued to gain consumer momentum, we saw a real gap in the convenience sector for protein drinks.

“Protein Boost offers a simple, convenient and tasty way to take in protein in a format that is not available in multiples, while offering a great price point and strong profit margins,” she said.

Boost is also revamping its packaging across all SKUs in a bid to improve shelf stand-out.
Boost founder and MD Simon Gray said the revamp “is an evolution, not a revolution” which will bring the brand’s look “right up to date”.

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