Scottish Grocer & Convenience Retailer

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Planning for wine success

SPRING and summer can be an exciting and profitable time for retailers with the right planning, says Continental Wine and Food.

And it predicts that consumers will be drinking less but drinking better this summer as exchange rates and duty rates push prices up and make the £5 to £6 a bottle retail price points increasingly difficult for retailers to hit.
CWF says one of the most important factors in wine sales is easy recognition of labels and that key to the popularity of its Kissing Tree range is that it stands out on a crowded shelf.

Saying that the Prosecco boom is starting to fade, marketing manager Amy Giacobbi said: “Consumers will be looking for alternative wines. These could also come from Italy as there is a whole host of Vino Spumante wines available. “

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