Scottish Grocer & Convenience Retailer

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Long life line

Posted on by in Market news

VOTED one of the greatest advertising taglines of all time, Beanz Meanz Heinz is celebrating half a century this year.

A survey by Fly Research revealed that 99% of UK consumers can complete the slogan without being prompted, including people who weren’t born when it first aired in 1967.

Marketing lead at Kraft Heinz, Lucy Clark, said: “It’s an incredible achievement to have a tagline that continues to strike a chord 50 years after it was first penned.”

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