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All for nothing with Heineken launch

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Heineken has launched its own alcohol-free beer
Supported by a £2.5m marketing investment, Heineken 0.0 aims to capitalise on consumer trends towards moderate alcohol consumption.
Premium Brands Director David Lette said: “Our master brewer is so confident in Heineken 0.0 that he has given it his seal of approval.  Drinkers love it too – initial feedback from both consumers and customers has been overwhelmingly positive.”

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